In 2026, Ducati celebrates an extraordinary milestone: its 100th anniversary. Founded in 1926 in Bologna, Ducati has become one of the most iconic symbols of Italian engineering, design, innovation, and racing excellence. For a century, the brand has inspired motorcycle enthusiasts around the world with its passion, performance, and unmistakable style.
Ducati’s story began in Bologna in 1926, not with motorcycles, but with a dream of innovation. Founded by the Ducati brothers as a manufacturer of radio components, the company quickly earned a reputation for technical excellence.
After World War II, as Italy sought affordable mobility solutions, Ducati introduced “Il Cucciolo” (“The Puppy”) in 1946—a small auxiliary engine that could be fitted to a bicycle. Simple, reliable, and economical, Il Cucciolo became an instant success and transformed everyday transportation for thousands of Italians. It also marked the birth of Ducati’s motorcycle legacy.
From those humble beginnings, Ducati evolved into a global icon of Italian engineering and design. Decade after decade, the brand pushed the boundaries of performance, creating legendary motorcycles and achieving remarkable success on racetracks around the world.
Today, nearly a century after the first Cucciolo took to the roads, Ducati continues to inspire riders with the same passion, innovation, and racing spirit that have defined its journey from a small workshop in Bologna to one of the most admired motorcycle manufacturers in the world.
To mark this historic occasion, Ducati has planned a year-long program of special events, exhibitions, cultural projects, and international gatherings dedicated to its remarkable heritage.
Highlights of the Ducati Centenary Celebrations
May 9, 2026 – #WeRideAsOne
Thousands of Ducatisti from around the world will ride together in a global celebration of the Ducati community.
Throughout 2026 – Ducati Museum Centenary Exhibition
The renewed Ducati Museum in Borgo Panigale will unveil a redesigned exhibition path showcasing the brand’s history, racing achievements, innovation, and legendary motorcycles.
July 3–5, 2026 – World Ducati Week (Misano World Circuit)
The flagship event of the centenary year, bringing together Ducati fans from all over the world for races, exhibitions, shows, rider appearances, and unforgettable celebrations.
Special 2026 Projects
The anniversary program also includes exclusive art collaborations, a centenary documentary film, a dedicated podcast series, special travel experiences across Italy, and limited-edition motorcycles created to celebrate 100 years of Ducati history.
More Than an Event: A Journey Through Motor Valley
Participating in Ducati’s centenary celebrations is also the perfect opportunity to discover the world-famous Motor Valley, one of the most exciting destinations for motorsport lovers.
Within a short distance, visitors can explore the museums, factories, and legends of Ferrari, Lamborghini, Pagani, and Maserati, experiencing firsthand the excellence of Italian automotive craftsmanship.
The region is also home to the beautiful city of Bologna, renowned for its medieval architecture, elegant porticoes, vibrant atmosphere, and rich cultural heritage.
And for food lovers, Emilia-Romagna is internationally celebrated as the Food Valley — the birthplace of world-famous specialties such as Parmigiano Reggiano, Prosciutto di Parma, traditional balsamic vinegar, handmade pasta, and exceptional wines.
Whether you are a passionate Ducatista, a motorsport enthusiast, or simply looking for an unforgettable Italian experience, Ducati’s 100th anniversary offers the perfect opportunity to combine legendary engines, extraordinary culture, and outstanding cuisine in one remarkable journey.
